07.06.11
The awareness campaign consisting of an interactive game on Facebook challenges young people to take on the role of a humanitarian aid worker. The Danish Refugee Council and the European Commission's Department of Humanitarian Aid (ECHO) now launches the campaign.
Do you have what it takes? Deal with fast decisions and complex dilemmas by playing the game The City That Shouldn’t Exist. Participants can sign up for a competition and the winner will get chance to join a team from the Danish Refugee Council in their daily work.
"We want to reach young people and that can not be done through reports, policy statements and information videos. With this campaign, we meet the young people through their own media. The ability to prioritize activities in a simulated crisis will give them insight into the humanitarian work, and I am sure that the following field visit will be an eye-opener and an experience of a lifetime for the winner,” says the Danish Refugee Council’s campaign coordinator, Anders Knudsen, an experienced aid worker himself.
The aim of the awareness campaign is to educate European youth on ECHO's humanitarian efforts around the world. Through ECHO, the EU assists millions of victims in conflict and disaster zones around the world.
“We are one of ECHO's partners and we are happy to join them in a campaign designed to engage the European Youth in humanitarian work in hotspots around the world," says Anders Knudsen.
The Danish Refugee Council works in more than 30 countries around the world to assist people in need of aid and protection.
Play The City That Shouldn't Exist here: http://www.facebook.com/TheCityThatShouldntExist?sk=app_195728333780045